h/t to marianne for the video.
dug up this info about it (though you should watch it before you read this):
[AdFreak] This video came out last year, but we missed it, so we’re circling back. It’s a fake 90-second cheese ad done for fun by British animatronics master John Nolan (who worked on Where the Wild Things Are, among other films). It shows a mouse having a nasty run-in with a trap, but that’s just the beginning of the story. It’s worth sticking with, even for the squeamish. Nolan used a live mouse for the opening shots and animatronics for the rest. “The rat was actually a robot I made covered in silicon,” he says. “It still had its real hair and nails of a dead rat, but I had to punch this in individually into the synthetic skin, a bit like how hair transplants work.” For more, check out Nolan’s Web site.
Well done.