Because humans assign colors to objects (like green leaves or red apples), we tend to think of color as a constant — even when we know that white wine can be yellowish or golden and that the blue sea can range from dark gray to turquoise. As Georgia O’Keeffe said, “I found I could say things with color and shapes that I couldn’t say any other way — things I had no words for.” We overlook the fact that color interpretation is a complex process that taps into our sensations and our moods, as well as our eyes, neurons, and brains. ColoRotate takes this complex process into account, in that its open 3D color space corresponds to how our minds truly perceive color. The result? ColoRotate can help you find the colors that fully express your vision.