The fact is that Microsoft could have finally developed the killer search engine that leaves Google and all the rest in the dust but it won’t matter one bit with a name like Bing. Ask any serious marketer what they they think – how would they sell it?

Even with a killer search platform Microsoft has forgotten the most important thing – Google owns the culture. It owns the verb. How often have you seen someone write “I googled you last night”, or said “I’ll google that for you and get right back”. Google has become the search language verb. From pretty well primary school right through to the grave Google has become the defacto word for search.

If Microsoft even wants to have a chance regardless of the quality of their search platform, although it would be easier if it has been improved, they are going to have to fight for the verb. they are going to need to replace our usage of google with one of their own and Bing ain’t gonna do it.

Think about it.

Are you gonna tell someone that you binged them to find out who they were?

Are you going to be courageous to even utter the words hang on while I bing for that information with a serious look on your face?

I doubt it.

Silly Microsoft, Bing is for cherries – not serious search engine marketing .

via inquisitr.com