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Brainstorming Doesnt Really Work : The New Yorker

Brainstorming didn’t unleash the potential of the group, but rather made each individual less creative. Although the findings did nothing to hurt brainstorming’s popularity, numerous follow-up studies have come to the same conclusion. Keith Sawyer, a psychologist at Washington University, has summarized the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.”

http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer#ixzz1xdhNSrdC