Meanwhile, video games and social media will combine to create a world in which you unlock exciting advantages in real life by accruing followers and influence. Every major city will house a glamorous gentrified enclave to which only successful social brand identities (or “people” as they used to be known) with more than 300,000 followers will be permitted entry, and a load of cardboard boxes and dog shit on the outside for everybody else. From within the gated community, the sound of cocktail glasses and chuckling will ring out and everyone will feel terribly pleased with themselves until 12 August 2023, when the sun will drop out of the sky and fry billions to death. After which all media will seem kind of pointless. So we’ll just stop doing it. The end.