Russian ‘sex day’ to boost births
Sergei Morozov wants couples to take the day off work to have sex. If a baby is born on national day, they will receive cars, TVs or other prizes.
Mr Morozov has declared Wednesday “family contact day” as part of efforts to fight Russia’s demographic crisis.
The population has sharply declined since the Soviet Union collapsed.
This is the third year that Ulyanovsk, in central Russia, is offering prizes for babies born on 12 June.
This year, a couple won the grand prize of a sports utility vehicle (SUV).
The initiative seems to be paying off, as the region’s birth rate has risen by 4.5% over the last year.