What Sells In a Recession
In general, people are buying more food to prepare at home, a function of their eating out less often at restaurants, which are suffering. At the same time, they’re forsaking home furnishings and more discretionary items. “The American consumer is clearly getting back to basics,” says Todd Hale, Nielsen’s senior vice president of consumer and shopping insights. “The philosophy out there seems to be ‘If you can’t eat it, you don’t need it.’ ”
I have never been one to prepare food at home or dine in. I just never have the time and really don’t like to make or clean up the mess. I have definitely found this trend though. I am amazed at some of the habits that seem to have almost effortlessly changed in my life recently and making food, bringing lunch, etc. is now a joy.