Meanwhile, video games and social media will combine to create a world in which you unlock exciting advantages in real life by accruing followers and influence. Every major city will house a glamorous gentrified enclave to which only successful social brand identities (or “people” as they used to be known) with more than 300,000 followers will be permitted entry, and a load of cardboard boxes and dog shit on the outside for everybody else. From within the gated community, the sound of cocktail glasses and chuckling will ring out and everyone will feel terribly pleased with themselves until 12 August 2023, when the sun will drop out of the sky and fry billions to death. After which all media will seem kind of pointless. So we’ll just stop doing it. The end.
Social Networking Value: Probably the first “social networker” (or at least the first one I encountered back in 1997 or so) is Chris Pirillo. My recent decision to buy Empire Avenue “stock” in Chris is evidence of how powerful what he has built online over the years has become. Because he also invested in Shawnblog, the masses who follow Chris (everywhere) saw this activity and, probably without and thought (since this happened in a matter of minutes), decided to also buy me.
Since it’s free, educational and fun, I think you should too!
“Are you my friend? Yes or no?” This question, while fundamentally odd, is a key component of social network sites. Participants must select who on the system they deem to be ‘Friends.’ Their choice is publicly displayed for all to see and becomes the backbone for networked participation. By examining what different participants groups do on social network sites, this paper investigates what Friendship means and how Friendship affects the culture of the sites. I will argue that Friendship helps people write community into being in social network sites. Through these imagined egocentric communities, participants are able to express who they are and locate themselves culturally. In turn, this provides individuals with a contextual frame through which they can properly socialize with other participants. Friending is deeply affected by both social processes and technological affordances. I will argue that the established Friending norms evolved out of a need to resolve the social tensions that emerged due to technological limitations. At the same time, I will argue that Friending supports pre-existing social norms yet because the architecture of social network sites is fundamentally different than the architecture of unmediated social spaces, these sites introduce an environment that is quite unlike that with which we are accustomed.