Warner Bros. Records Puts Artists on the Road with ShoZu, Driving Phone-Captured Promo Content Directly to the Web
I’m such a pioneer! I was part of the February 2006 campaign for the U.S. debut of Australia’s The Veronicas that marked the first mobile video blog concert coverage in the industry.
My role there was representing textamerica.com
At that time, “TA” was the only Shozu empowered web site that supported video. We really could have made something happen with that opportunity. It’s too bad the forest was not in clear view for everyone on my team there.
I am truly impressed with the progress Shozu has made with Warner Brothers Records and the other projects they’ve started since my involvement with them. What they need now are deals with device manufacturers and carriers to embed their application so that people start right out of the gate using them.