Trader Joe’s little bag mystery, revealed!
I worked in the grocery business long before today’s plastic bags. “Paper sacks”, as some of the old-timers back in those days used to call them (because they worked in the grocery business long before there were PAPER bags) were the same standard size as the bag pictured on the right (above). I believe they were called #8 or #12 or something like that. They were definitely two-ply and THICKER than they have been in many years!
Not long after this image was taken, TJ’s launched an ad campaign, touting the value of shopping at TJ’s over other supermarkets. In the ad, they challenge customers to visit other grocery stores and “pretend” to buy ___ bags of groceries to compare the value of how many bags they get for the same price as they do when they spend that amount at TJ’s.
Because of plastic bags, which will not hold as much volume as “standard” sized paper bags, they had to adjust the bag size in order to make that ad campaign ring true at the register. I still love Trader Joe’s and am glad the small bag mystery was revealed, shortly after this image was taken, when I heard the first ad. Truth in advertising, for sure. TJ’s is a great store to shop!